The Good Roll loves happy people! Which is why we strive to keep everyone happy. Do you have a question? Please read our FAQ page first.

If your question isn’t listed, or if you’re dissatisfied with any of our products, please let us know. You can reach us 5 days a week via Email or Facebook Messenger. We always try to respond within 24 business hours. 

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Contact details

Goodroll B.V.
Flevolaan 60b
1382JZ Weesp
+31 294 78 56 86

KvK-nummer: 68000650
BTW-nummer: NL857260479B01

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  • In general, bamboo suppliers have various suppliers for bamboo pulp. Therefore, the products correspond to at least two different pulp suppliers and sometimes even a different sub-species of bamboo is used.

    As bamboo is a natural plant, the bamboo paper that you are used to may differ in colour and softness.

    Generally, it is close to impossible to get a very specific thickness in tissue paper - so data sheets usually have a tolerance in thickness. The differences in the specific thickness of the paper sheets can fluctuate even in a single production run, or in different production runs. This may cause a fluctuation in the weight per bamboo paper roll as well as the variation in embossing.
  • Expanding your subscription makes us happy! After all, that means you can't get enough of us. Unfortunately, you can't add a one-time product to your upcoming delivery. We are working hard on a system in which this is possible for the future. Butt for now, you can order it separately. Send us a message and we will gladly give you a 10% discount code so you still receive the subscription discount.

    Would you like to add a second product to your existing subscription? Then order it separately the first time as a subscription and send us an email. . We will ensure that subsequent orders run together and you will pay shipping costs once only. Each product gets a separate subscription so you can easily make changes to your profile.
  • A simple explanation about what a B Corp is, is that Certified B Corporations do business in a particular way. Rather than operating to generate profit, they prioritise working for social and environmental good.

    To become a B Corp, businesses are certified by the non-profit B Lab to voluntarily meet rigorous standards of social and environmental performance, accountability, and transparency. This includes the company’s impact on its employees, consumers, community, and environment.

    We are proud to share that we are officially B Corp Certified!
    Our Impact Score is 111.
  • The Booty Buddy is the alternative for wet wipes. With 100% natural ingredients, this spray has been sustainably produced, making it fully biodegradable.

    You can spray it on your toilet paper to create your own sustainable wet wipes.

    The Booty Buddy comes in a 200ml bottle, an amount equivalent to 10 packs of wet wipes.

    The ingredients are as follows: Aqua, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice Powder, Decyl Glucoside, Lauryl Glucoside, Fructose, Inulin, Polysine, Glycerin, Levulinic Acid, Sodium Levulinate, Parfum, Sodium Hydroxide
  • The ink we use can be called BIO or ECO ink. It is more environmentally friendly because it uses vegetable oil instead of synthetic oil. These are organic and therefore better for the environment.

    • The colour series meets the requirements for printed products of EU Eco-label, the Austrian eco-label, the Nordic Swan and the Blue Angle.

    • The colour series are certified for Cradle-to-Cradle.

    • Inks do not contain mineral oils.

    • Raw materials used for manufacturing of these products are mainly based on vegetable and renewable sources (e.g. rosin resin (modified), vegetable oils, alkyds, fatty acid esters).

    • The proportion of renewable raw materials ≥ 70 percent.

    • All raw materials used are non-food and do not compete with food supply chain.

    • The inks do not contain substances derived from genetically modified organisms (exception: soybean oil)

    • Products are free of VOC.

    • No substances from the candidate list of SVHCs are used intentionally for manufacturing these products.

    • All products are in accordance with the REACH Regulation.

    • The EuPIA exclusion policy for printing inks and related products is strictly observed.

    • Energy-efficient and resource-friendly production by using pigment pastes for most of the applications and leads to a significant reduction of energy-consuming drying and grinding process of pigments.

    • The inks meet the criteria of de-colouration according to test method INGEDE 11 and comply with the demands of the de-inkability scorecard of the European Recovered Paper Council.
  • The new bamboo rolls are produced in a European B CORP factory that is entirely ran on renewable energy. In particular hydro power, wind, biomass and more than 8000 solar panels on the premises.

    We also avoid the use of bleach and other unnecessary aggressive chemicals. Instead, our products are based on unbleached fibres. In addition, we have replaced all plastic packaging with cardboard.

    How do we get our bamboo? As previously mentioned, all bamboo (toilet paper) worldwide is produced in China.

    However, our bamboo toilet paper, is produced in Europe. The bamboo pulp does still come from China. But(t).. instead of cargo ships full of boxes of bamboo toilet rolls from China to Europe, we make sure only the dried bamboo pulp is shipped. This results in a reduction of space, which in turn results in fewer emissions. Already a 'wipe' in the right direction if you ask us.

    When the pulp arrives in Europe, it goes through a check to ensure it is OK. This is because the bamboo pulp has to pass quality and safety tests that are carried out in a laboratory by external certification companies according to industry standards. Among other things, they help us certify that the products do not contain any harmful chemicals.

    Once the pulp has passed all the tests and is approved, it is processed into blotting paper and rolled into our double-thick rolls at a European B Corp factory.

    From the fourth quarter of 2022 onwards all the bamboo will be sourced from our fair trade bamboo factory in Ghana.

    Why is bamboo better for the environment? The CO2 emissions of the production of our toilet roll is 30% lower than for recycled toilet rolls and 65% lower than for normal tissue.

  • Jumbo can determine their own prices, including the price of our rolls. So it may be that our toilet paper is cheaper at Jumbo than on our webshop. Often large supermarket chains can also 'throw in' promotions and discounts. Wherever you buy our rolls, you support our mission, which is to build toilets where they are not readily available. So your purchase at the Jumbo helps us too.
  • Shit happens...💩

    All of us undoubtedly remember the empty shelves in March 2020. Toilet paper, in particular, was stocked en masse, resulting in a sudden toilet crisis. Now, a new toilet crisis is lurking, and it's all about global scarcity, price increases and inflation.

    Take a look at for more information;

    The price of basic commodities has already doubled since the beginning of this year and unfortunately the price has to be passed on, we want to continue as a company and we want to continue to release financial resources to build as many toilets possible in Africa, and thus improve the living conditions of many people. To realise our intended impact, it is therefore inevitable that every visit to the toilet will soon become slightly more expensive.

    As customers and entrepreneurs, we have the power to change the world and to do the right thing. We are therefore extremely grateful for the impact we have been able to make thanks to you. We hope to keep seeing you as our loyal impact supporter/creator so we can continue to make even more impact, because only together can we make the world less shitty🌍💙

    We hope that with this further explanation, you can agree with the implemented price correction. Of course, everyone is free to start a new subscription or to cancel their current subscription. For more information on our current rates, please visit our website. For further questions, please contact us at

  • Whoops! Unfortunately, we cannot change your bank account number for you because it is linked to a direct debit. However, you can easily stop your subscription and create a new one with the correct bank account number!
  • Yes, The Good Roll is CO2 negative! It all starts with our cooperation with Budbee. Budbee ensures that The Good Roll can fully comply with its sustainable mission, also in the logistics process. At this moment, Budbee and The Good Roll already work together in Sweden, Denmark, Finland, the Netherlands, and soon in Belgium as well. Budbee The technology of Budbee makes it possible to follow an order of The Good Roll up to the minute, and the customer is informed about the delivery at all times. Because of this technology, over 97% of Budbee's packages are actually delivered on the first try, resulting in almost no unnecessary emissions from returns. Moreover, by using artificial intelligence to calculate the optimal route, the CO2 emissions are kept as low as possible. In more than 30 cities in the Netherlands, the company already delivers fossil-free. In all other areas in the Netherlands Budbee is CO2 neutral, thanks to the climate compensation projects in which the company invests. Budbee's goal is to deliver completely fossil free by the end of 2021 in all countries where the company is active. Besides that, we have a partnership with JustDiggit. Justdiggit believes in the power of nature and cooling the earth together by greening degraded land and bringing back vegetation. Their mission is to green Africa in the next 10 years, together with all 350 million farmers, and together with you. The Good Roll and JustDiggit are working together to make an even bigger impact on the African continent. With the support of The Good Roll, JustDiggit will be able to green 270,000 m2 of dry land and bring back 1,000 trees this year. In the long term, these trees and the green land will save 424 tonnes of CO2. This is equal to the CO2 emissions of the delivery vans and office building of The Good Roll in the Netherlands. We are proud to say that we are CO2 negative!
  • Yes, all prices include VAT.
  • Our EU Eco label numbers:

    062981 - The Good Roll 2ply 8x400
    073771 - The Good Roll 3ply 8x250 
  • The Good Roll is made from 100% European recycled fibres. In the manufacturing process, the fibres are cleaned and freed from any ink with high water pressure. To achieve the high quality and cleanliness, two bleaching stages - an oxidative with hydrogen peroxide and a reductive with sodium salt - are used during the paper processing process. Halogens such as fluorine, chlorine, bromine, iodine, astatine are not used during production. We are also pleased to inform you that all the plants are certified according to the strict environmental requirements of ISO 14001 and are certified for their energy management according to ISO 50001.
  • The Council for the Protection of Natural Raw Materials (NRDC) indicates that products made from recycled paper have a lower impact than products made from bamboo. Bamboo toilet paper is an alternative to regular toilet paper from fresh wood chips.

    Bamboo grows thirty times faster than the trees in the boreal forests, according to the Greenpeace report. In addition, paper towels made of bamboo provide thirty percent less greenhouse gas emissions than the same products made from wood chips.

    Our recycled paper consists only of 100% European recycled raw materials and has the mega strict German eco label certificate: Der Blaeu Engel

    At The Good Roll, we therefore offer both products that help with our mission: Safe and clean toilets for everyone
  • At The Good Roll we strive for a 100% sustainable use of raw materials and the waste process of these materials.

    An important part of this is plastic. We believe that plastic is not necessarily bad, but the problems mainly have to do with the handling and processing of it.

    Some of our products are delivered to our workshops and stored in plastic packaging. Because we repack the products in our boxes, we have a plastic waste stream. br />
    This plastic is carefully separated by us and used for direct recycling. For example, new packaging is made from this. Because we as a company can properly supervise and control these flows, our customers do not have to do this themselves and their household can become plastic-free by using our products.

    Partners: Environmental service Netherlands & Plastic Recycling Amsterdam
  • The legal guarantee applies to our products. Legal guarantee means that a product is or must do what the consumer can reasonably expect from it. A factory warranty also applies to some products. This warranty does not affect the legal warranty.
  • Oh no! :-( We are so sorry already!

    Of course we hope you do not have any, but if you do have a complaint you can always send it to . A complaint may be about anything, including our products or service. We promise to respond substantively within 14 days to the filed complaint.

    Worst case scenario: you are dissatisfied with the way we handled your complaint. In this case, we refer you to the European ODR, through the following link:
  • The procedure goes as follows:
    Step 1: Choose your favourite product in our shop.
    Step 2: On the next page, choose if this is a one time order or a subscription.
    Step 3: Choose the amount of rolls you would like to receive 24, 48 or 96. Fill in the amount of boxes you would like to get and click Add. The button now changes to "Shopping cart", click again.
    Step 4: Check if you haven't forgotten anything and (optional) fill in your discount code. Click on order.
    Step 5: Time for business. Fill in your contact details and choose your payment method, shipping, agree with the terms and click on "Payment". .
    Step 6: Complete your order and your goodies will be with you shortly!
  • The shipping costs (per order, irrespective of the number of products) amount to:

    Netherlands: £5,45 (Budbee) - £5,95(DHL)
    Germany: £5,95
    Belgium: £5,95
    France: £9,95
    Sweden: £4,00
    England: £5,99
  • Oh, no! :-( You probably received it, but it might have ended up in your spam box. We don't like it either, but unfortunately this happens sometimes. Still can't find it there? Please contact us via .
  • Nope! Our paper has a relief job on the sides ("knurling" for the connoisseurs among us), which serves for layer adhesion. This is done with a water-based liquid, so no glue is used to hold the layers together!
  • Yes, if you are a large organisation, office or hotel! Then we will gladly make a customised proposal, and you will immediately see your positive impact on people, the environment and your wallet!

    Hit us up on
  • Oh yeah! We have various sizes of jumbo toilet rolls in our B2B range. Send an email to for a customised proposal.
  • You can pay with iDeal, Credit Card, Bank Transfer, Paypal and Bitcoin.
  • Good news! We only use paper and cardboard in our product and its packaging, so all parts can be recycled. Think of the cardboard inside of the toilet roll, the wrapper and the box in which the rolls are packed. Bye bye plastic, hello recycling!
  • That's possible, they are made of 100% European recycled paper and printed with bio ink, so you could throw them away. But we would find it much more fun if you reuse them, for example as origami or gift wrapping. Happy crafting!
  • Hell yes! Our wrappers are suitable to fully customise in your own house style and with your own message. In addition, we also have rolls without wrappers and other formats for our business customers. Contact us at and we will make you a proposal!
  • We deliver The Good Roll throughout Europe & Scandinavia, all at your home (physical address required).
  • Definitely! When your order has left our warehouse, you will receive an email with the track & trace code. This gives you the most up-to-date delivery information of your package.
  • NL & BE - The majority of orders that arrive before 3:00 PM are delivered the next business day. Sometimes it might take a little longer, but your order is always delivered within 5 to 8 business days

    Rest of EU & UK - 5 to 8 business days Unfortunately, we are seeing delays delivering our rolls to the UK at this moment.
  • For sure! Log in with your e-mail address and password and click on "Sent Orders". You can then view, download and frame all invoices of delivered orders (if desired).
  • Nope! For a one-time order you only need to enter your address details and it is settled!
  • Our toilet paper is 2x longer than the standard, so it goes without saying you can use it a lot longer too :). The actual use varies from person to person. But below we give a general guideline:

    1-2 persons: Every 12 weeks
    3-4 people: every 8 weeks
    5-6 people: every 4 weeks

    1-2 persons: Every 24 weeks
    3-4 people: Every 16 weeks
    5-6 people: every 8 weeks

    You can adjust your order frequency at any time and you will receive an email a week before your new delivery is scheduled to check if you are ready!
  • We can hardly imagine that you really want this, but of course you can!

    We are as flexible as a cheerleader, so you can adjust your subscription from once a week to once a year, without any obligation.

    If you are convinced that our subscription does not suit you, do the following:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Stop" and confirm

    You will no longer automatically receive your stock of toilet paper at home.
  • Of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Change content of your next delivery"

  • Of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Pause subscription"

  • If you aren't ready for the next delivery of Good Rolls, follow this simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Adjust frequency"
    • 5. Adjust the number of weeks until your desired delivery date appears

  • With this we build the largest alpaca farm in the world! No, just kidding. The harder our company grows, the more we can invest in the construction of toilets and the greater our impact becomes. That is why we also choose to reinvest the majority of the remaining 50% in The Good Roll. This allows us to grow even faster, expand our team and further increase our impact. With this we want to show that a profit-for-purpose business model can be successful and inspire others to also make social impact!
  • We are very transparent about this and this is confirmed yearly by our partners The Good Roll foundation & Simavi. All the reports will be published on our website.
  • We produce as local as possible to minimise the impact on the environment. That means: Our paper is made from 100% European collected recycled paper and is also packed in the Netherlands. We do this in a modern production location that produces in a sustainable manner, through the reuse of water and heat sources. In addition, we minimise unnecessary emissions through local production by reducing transport distances.
  • Shit happens, but don't worry, we can provide you a new one ;-). You can request a new password in this way:

    • 1. Select "LOGIN" at the top right
    • 2. Then choose "Forgot Password" in the login screen.
    • 3. Then confirm by clicking on "Request new password".
    • 4. You will now receive a new password in the mailbox of the e-mail address which you have used to register.

    Pay attention! Sometimes this mail ends up in your spam mailbox. So please double check!
  • We use wrappers around each roll to keep our rolls moisture-free and hygienic. If we make a wrapper, then we want to do it right and turn it into a sexy product. We're convinced your toilet will love it along with any visitors. Not for you? We also have wrapless options!
  • Absolutely. Just send an email to our B2B department: and we will create a tailor-made proposal for you with direct insight of your possible impact by using our product.
  • Yes, check out this site or the nearest store! Check our locations on the map.
  • Our toilet paper is made from 100% European recycled paper. The "raw material" for this is collected paper from Europe, mainly consisting of magazine paper, packaging material and cardboard boxes. So don't cancel your Women or Men's Health subscription! Our paper is also provided with the EU Ecolabel.
  • Oh, no! This isn't supposed to happen. We'll be happy to solve it quickly. Send an email to with an explanation and pictures, and we will provide a solution.
  • Oh, no! It's possible that your package was delivered while you were not at home. DHL should've provided a ticket with instructions on where to pick it up. Maybe your rolls are waiting for you at your neighbours... If this is not the case, do not send us a letter, but an e-mail to ( It also saves paper :) and we'll solve it!
  • Our subscription is entirely free of obligation and can be terminated at any time, so you aren't attached to anything. However, we're quite sure you'll never want to change this winning combination. By logging onto your account, you can change or cancel your subscription at any time. There are 3 steps to the subscription after your first order. Step 1) you'll receive a reminder 10 days before your package is due to leave our warehouse. Step 2) your payment will be withdrawn from your account, this happens in 5 days. Step 3) your package will roll to your doorstep. Do you need help, please contact us via
  • The delivery of The Good Roll is done by Budbee and DHL. Once your order is placed, you will receive a track&trace code to track your order. Nice and Easy! Read more about our cooperation with Budbee on our blog. Checkout there sustainability report 2021
  • For the production of The Good Roll we work together with a reliable partner in Germany and the Netherlands. We have selected this partner with great care, extensive testing (and a lot of love) and they meet all strict criteria regarding the use of recycled paper and the EU Ecolabel certification. Only European recycled paper types are used for the production of our paper.