The Good Roll Foundation

 "The Good Roll Foundation aims to make sustainable sanitary facilities available, and furthermore, everything that is directly or indirectly related to the above or that may be conducive thereto, all in the broadest sense of the word."

In short: Our Foundation is there to ensure that the money that we raise from the sale of our roles is spent as well as possible on building sanitation, without making a profit.



The Good Roll originated from a joint frustration.

There are 2.3 billion people worldwide who do not have access to safe and clean toilets. This is around 32% (!) Of the world's population.

In addition, 270,000 trees are felled every day for the production of toilet paper.

Shocking numbers, if you ask us.

So shocking that they have inspired us to develop The Good Roll: a unique Dutch win-win concept.

A 100% tree-friendly toilet roll, made from recycled paper, with which we want to give as many people as possible access to safe and clean toilets in collaboration with Simavi.

See here 1 of our projects: St John's school in Uganda that we were allowed to support. Happy Wiping!


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