The Good Roll Foundation

 "The Good Roll Foundation aims to make sustainable sanitary facilities available, and furthermore, everything that is directly or indirectly related to the above or that may be conducive thereto, all in the broadest sense of the word."

In short: Our Foundation is there to ensure that the money that we raise from the sale of our roles is spent as well as possible on building sanitation, without making a profit.


Every year The Good Roll donates 50% of its net profit to building toilets in developing countries. This is the (net) profit that remains after the costs incurred such as personnel and rent from our office have been deducted. Because we believe in our entrepreneurship and our mission/vision, we want to keep a maximum amount that we reserve for the donation to SIMAVI for the construction of toilets. That is why we have fixed our overhead costs to a maximum of 20%. If the costs exceed 20%, the extra costs will be deducted from our profit share and will not be borne by our Foundation.
In this way we remain fully focused on our mission, namely to build toilets and to improve human lives in those countries where they do not have this primarily necessary "basic provision" .... We give a shit!

On April 1 of each financial year we publish our financial annual figures and these are confirmed by an accountant. The donation goes to our Foundation, which distributes it among our projects with SIMAVI, for example. Our impact meter shows how many toilets we have built and will build. This makes this impact meter partially fictional, but always gives a good picture of our mission, the current projects and what the state of the counter will be if we prepare our annual figures.

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The Good Roll originated from a joint frustration.

There are 2.3 billion people worldwide who do not have access to safe and clean toilets. This is around 32% (!) Of the world's population.

In addition, 270,000 trees are felled every day for the production of toilet paper.

Shocking numbers, if you ask us.

So shocking that they have inspired us to develop The Good Roll: a unique Dutch win-win concept.

A 100% tree-friendly toilet roll, made from recycled paper, with which we want to give as many people as possible access to safe and clean toilets in collaboration with Simavi.

See here 1 of our projects: St John's school in Uganda that we were allowed to support. Happy Wiping!

The Sustainable Development Goals (SDGs) & The Good Roll

SDGs, what should I imagine?

These are seventeen Sustainable Development Goals, or Sustainable Development Goals, to make the world a "better place in 2030", write the United Nations (UN) in their proposal for a new global agenda.

The first and most important goal is to end extreme poverty, according to the UN "the greatest challenge of our time". There are also goals about health, education and clean drinking water, but also goals about sustainable energy, less inequality and tackling climate change.

With The Good Roll we directly contribute to goal 6: Ensure access to sustainable water management and sanitation for everyone. Clean drinking water and good and clean sanitation have a positive influence on other Global Goals such as food safety, education and health. Clean toilets in schools ensure that more girls go to school, even when they have their period. That children in general are less susceptible to diseases & that way we can contribute to a single educated youth who can contribute to their economy.

Unfortunately, millions of people die every year from diseases caused by poor hygiene and that has a direct impact on the local economy. Since 1990, 2.6 billion people have had access to clean drinking water, but 1.8 billion people still get their drinking water from polluted sources. In addition, 2.4 billion people in the world cannot yet use clean toilets and other sanitary facilities.

Water quality In goal six, it was established that by 2030 everyone should have access to clean drinking water and use clean and good sanitary facilities.

A lot of waste is still thrown away in water. To improve the quality of water, this pollution must stop and waste water must be purified more often. All countries must also have a properly functioning water management system by 2030.


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